helping media companies maximize revenue through effective sales of their multimedia assets

Mike Blinder

President

Mike is known nationally and internationally for his expertise in media, sales and marketing. As owner and manager of The Blinder Group performs training, Mike performs training, designs sales programs, and conducts seminars for client media companies and the advertisers they serve all over the world. He is also the author of Survival Selling a Business to Business sales guide highly acclaimed within many industries.

Mike Blinder started fresh out of college as a disc jockey, growing as an industry respected Program Director for various radio stations across the US. At this time Mike made quite a name for himself "in front of the microphone" being seen regularly on Public Television, as well as a host for a syndicated weekly radio interview program.

Mike later went "behind the cameras and microphones" to enter the advertising sales "side of the business," rising rapidly to senior manager positions at TV and radio stations across the US.

It was in the early 90s that he began to work for media companies managing online sales initiatives. It was his great success in creating multimedia sales strategies that created a demand for Mike's services to consult others worldwide on their offerings. Newspaper groups, radio and TV stations, even SAP software and CitiBank, have hired Mike in the past to assist them in planning effective sales strategies of their multimedia offerings.

Today over 350 media companies worldwide are clients of Mike's company: The Blinder Group, a Florida based firm that assists in maximizing sales for their clients through effective sales training/revenue generation programs.

One of Mike's mottos is "train in the car as well as the classroom," which means that Mike's company has made thousands of sales calls on small-medium sized businesses in a "4-legged" sales call setting with traditional client media ad reps, assisting in the acquisition of over 100 million dollars of new business for his client media companies.

Mike also owns and manages OperaWeb.com, the leading interactive marketing firm for the classical music industry. World-renowned performers like soprano Anna Netrebko, baritone Dmitri Hvorostovsky, soprano Deborah Voigt, and Leonard Slatkin, musical director and principal conductor of America's National Symphony Orchestra, are current clients of OperaWeb.com. They rely each day on Mike's vision and guidance to make sure they are marketed properly in cyberspace.

Mike currently resides in Tampa Bay, Florida, with his wife Robin and their daughter Haven.

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