Mark Corbett’s strategic ability to shape new digital solutions for small- to medium-sized businesses (SMBs) coupled with his natural sales skills, enables him to successfully conceptualize and execute new product launches that generate new revenue streams and measurable ROI for The Blinder Group clients.
Through his career with Gannett and the New York Times Company, Mark has created programs to increase sales and new accounts through development of various media programs and client needs-based digital solutions.
Mark started his career as the Automotive Online Sales Manager at The Courier-Journal where he led his team to increase their Cars.com client base by 40% in one year while maintaining a 92% client retention rate. His team exceeded their digital revenue budget 17 out of 19 periods and won 2 national Cars.com awards for their sales and marketing achievements. Mark also led The Courier-Journal in successfully launching and selling Legacy.com and their real estate initiatives as well as apartments.com.
As the Classified Manager of the New York Times Regional Group Mark led, trained and motivated advertising directors, classified managers and sales teams across 14 sites in the development of multimedia solutions for SMBs that generated significant new revenue for all properties. These solutions included: classified verticals, video, Yahoo BT, search, mobile, email and rich media. By driving these campaigns with the local teams the group was able to meet and exceed $7 million+ annual digital budget. Mark visited the sites frequently and supported the sales management and teams on 4-legged calls with each new program launch.
Mark has trained newspaper sales staff to implement solution mapping – determining the right product mix to address SMB’s needs. He has educated these clients on digital media with trends, metrics, success stories and planned marketing to meet their business needs, all of which he now shares with The Blinder Group clients and their local advertisers.