The Multimedia Master Class
No one sales development firm has successfully trained more newspaper sales reps on how to effectively take online products to market than The Blinder Group. This is due to The Blinder Group's vast knowledge of proven multimedia strategies; as well as the company's vast experience in conducting fast-paced, enjoyable and dynamic classroom training. Plus, the Blinder Group conducts hundreds of assisted, "4-legged" sales training calls with local ad reps, in markets of all sizes, worldwide. This additional knowledge of the actual online sales call process makes The Blinder Group invaluable for any planned multimedia sales training effort.
The Multimedia Master Class offers more in-depth training for your ad reps on how to take the Web to market, as part of the their day-to-day offerings. The course is completely customizable to fit your exact needs. We'll tailor the content no matter the market size or skill level of the attendees. Plus, we educate them on your products and pricing models as part of the course content.
The Multimedia Master Class can de delivered in one- or two-day sessions and is designed for both the inside and outside sales force.
The Multimedia Master Class content includes:
- Latest Audience Trends (plus any local data on your offerings)
- The Basics of the Media (terms and technology)
- How to Price the Product on a Sales Call Using Your Targeted Rates (CPM Selling)
- How to "Blend" Online with Traditional Media. Or, Sell It On Its Own
- Prospecting New Multimedia Business
- Making an Effective Multimedia Sales Call
- The Exact Elements of a Winning Multimedia Campaign
- Good Online Ads vs. Bad Online Ads
- Best Methods for Closing More Multimedia Business
- What It Takes to Complete the Process (file types, media types, what this all means, etc.)
- The Qualities of the Best Multimedia Salespeople (motivational element)
Plus attendees receive the Blinder Group's:
- "Top 20" Objections and Counters to Closing an Online Sale.
- 17-page Glossary of Terms
- "Top 10" Features and Benefits of Online Selling!
Download a suggested two-day agenda here! (1.4 MB PDF FILE)
The Blinder Group
Tampa Offices: 19606 Eagle Crest Drive
Lutz, FL 33549 USA
(727) 847-2464 ~ (727) 499-7410 (fax)
SPEAKING PROGRAMS, seminars, webinars and workshops
CONSULTING/TRAINING: Strategic Planning ~ Basic Sales Training ~ Multimedia Sales Training ~ Assisted 4-Legged Closing Calls
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