According to a recent Business Insider story, revenue from Native Advertising will nearly triple in the next few years, reaching $21 billion in 2018.  That's up from an estimated $7.9 billion in 2014.

Social native ads will continue to account for the biggest share of native revenue, and native style display ads will see the fastest growth.

Sponsored content is getting spotlight treatment on some national websites, and is generating considerable excitement.

Native ads score higher click through rates than traditional online display ads.

Read the full story, with a link to obtain the full report, here:

The Blinder Group field tested Native Advertising strategies throughout 2014 in anticipation of the trend.  If you would like to explore ways to put your own Native Advertising strategies on steroids, give us a call today.




Twitter @Bobkellagher