helping media companies maximize revenue through effective sales of their multimedia assets

Posts tagged "social media"

Are you fully utilizing social media for your company and your clients?

A recent article on the inma audience blog talks about going beyond just posting links to your content to fully ultilizing the power of each major social media platform.

It's time to pay special attention to YouTube, the video phenomenon that has virtually stolen a generation of viewers from traditional media companies.  YouTube now reaches more 18-34 year olds than any cable network!

You can read the full inma article here:

In 2014, we saw a few clients actively building YouTube channels for local businesses, and working to understand what drives interest on YouTube.

We also saw local newspapers leveraging the asset of their Facebook presence to help local businesses drive new business via Facebook.  Those early efforts have now taken on great significance.  One of the big issues in local marketing going forward will be reacting effectively to new Facebook policies that have virtually walled off local businesses from the audiences they worked to create over the past few years!

We have the answers to that challenge and more.  Give us a call if you want to position your media company as the local source for social media marketing.





Twitter @Bobkellagher