helping media companies maximize revenue through effective sales of their multimedia assets

Posts tagged "advertising sales"

PRESS RELEASE: The Blinder Group Clears $1 Million Mark in New Revenue for Newspapers

For Immediate Release

Contact: Patti Minglin, Marketing Director

patti@gogirlcommunications.com

630-209-2524

 

 

The Blinder Group Clears $1 Million Mark in New Revenue for Newspapers

Service-related businesses help newspapers achieve new print and digital revenue

 

Tampa, FL—Today, The Blinder Group announced it had helped local newspapers already generate more than $1 million in new revenue for 2017.  “In my 18 years of working for newspaper clients, this is the best ‘out of the box’ revenue year I have witnessed,” said Mike Blinder, President of The Blinder Group, a multimedia sales training and consulting firm based in Tampa Bay, Florida.  “I would say that 2017 is shaping up to be our best year ever, adding to the $110 million+ we have already achieved for newspaper companies around the world.” 

Shaw Media in suburban Chicago and the Royal Gazette in Bermuda were the engagements that took The Blinder Group over the $1 million dollar mark earlier this month.  In both cases, the client newspapers engaged The Blinder Group to:

 

  • Consult on “best bets” for multimedia solution development, packaging, and pricing.
  • Perform online and onsite sales training on the most effective means to take these products to market.
  • Host exciting, dynamic workshops for local business leaders to help introduce these products.
  • Perform sales assistance by deploying sales trainers who assist the local sales representative in presenting these products to local advertisers.

 

“We loved having Mike and his team in our Chicago NW Suburban markets,” stated Jason Hegna, Revenue Director at Shaw Media. “The events we hosted for local business owners were well received with over 95% saying they were “very satisfied” with Mike’s presentation on marketing tactics. Plus, the follow-up meetings we had with The Blinder Group team achieved over $200,000 in new business for our newspapers.”

The most active type of advertisers for The Blinder Group clients this year have predominately been service related businesses in categories such as healthcare/wellness, home improvement, financial services, legal services, and real estate.  “This has been a banner year for real estate services,” says Mike.  “It has become one of the largest new business categories for our newspaper clients.”

Mike will be exploring this “resurgence of real estate revenue” at the upcoming Inland Press/The Blinder Group Revenue Conference, April 26th-27th in Austin, Texas.  Click here for information and registration.  “We will look at the best methods newspapers can use to find these dollars and share the sales programs we have been using to close the deal.”

 

 

For more information, contact:

The Blinder Group

Mike Blinder, President

917-865-4827,  mike@blindergroup.com  

 

Shaw Media

Jason Hegna, Revenue Director

224-558-6532, jhegna@shawmedia.com

 

Blinder Group Assists Newspapers in Achieving Record Revenue for 2017

The Blinder Group has been very busy during the first weeks of this New Year—generating more dollars for the global newspaper industry than any other in our 18-year history. To date, The Blinder Group clients have achieved over $425,000 in new ad revenue for 2017, with half of those dollars coming from traditional print advertising.

Client newspapers we have worked with so far this year include:

  • Wick Communications--Sierra Vista (AZ) Herald
  • Gatehouse Media--Eastern North Carolina Group
  • Digital First Media--Northern California Group
  • Bermuda Royal Gazette
  • OPSA Media Honduras

 

In each of these markets, Mike Blinder consulted on best practices in sales pricing and packaging as well as brought his exciting and dynamic multimedia education workshop to local business owners. During these workshops, business owners learned how to effectively use multimedia strategies and were offered tailored products and packages crafted by our client media companies as possible multimedia marketing solutions. In most cases, those tailored solutions blended the dominant reach of the local newspaper’s print and Web products with innovative programmatic audience extension, social media marketing and assistance with search engine optimization. In the case of Digital First Media, The Blinder Group assisted in the crafting of a new real estate marketing solution that was widely embraced by many Northern California real estate brokers and agents!

In addition, the highly experienced trainers/advisors of The Blinder Group rode along with the local sales force, assisting them with presenting products and programs to local business owners.

“I can’t tell you how much I love this job," said Mike Blinder, president of The Blinder Group. “I wake up each morning when in-market focused on helping a thriving newspaper leverage its credibility, audience, and content to maximize revenue. I'm just so honored to help this amazing industry adapt and thrive in such an ever-changing media landscape."

 

 

About The Blinder Group

More than 350 media companies throughout the world have worked with The Blinder Group, a team of highly experienced trainers/advisors who assist clients in maximizing their revenue opportunities through effective onsite sales training and revenue generation programs. 

As founder and president of The Blinder Group, Mike Blinder is an internationally recognized expert on media advertising and author. His book Survival Selling reviews the fundamentals of B2B sales and has been acclaimed as a “must read” by managers and salespeople in all industries.

 

Contact:

Becky Bork

Ad Director

Wick Communications, Sierra Vista (AZ) Herald

515-423-6518(m) | becky.bjork@svherald.com

 

Dennis Sheely

Director of Sales & Marketing

Digital First Media, NorCal Community Media

707-330-7528(m) | dsheely@bayareanewsgroup.com

 

David Prizer

Director of Digital Marketing

Gatehouse Media, Eastern North Carolina Group

910.568.6866(m) | david.prizer@newbernsj.com

 

Mike Blinder

President

The Blinder Group

917-865-4827(m) | mike@blindergroup.com

Ready to Get Your Sales Swagger Back?

Did you miss yesterday’s webinar on how to leverage digital to sell traditional media?

We pretty much had a full “virtual” house as Vendasta’s co-founder & CMO Jeff Tomlin and The Blinder Group president Mike Blinder discussed how blending digital solutions into your day-to-day sales tactics can result in HUGE gains in legacy media sales.

"I will never say digital is not important, but newspapers are still getting a good deal of that local advertising dollar,” said Mike Blinder during the webinar.

Mike shared great insights and research on why blending digital and legacy is so important as well as gave details on packages and presentations that have been used in markets throughout the U.S. to generate new ad revenue for media companies. “If we tell the story properly, if we package it properly, if we go to market with energy, with fervor…if we get that damn swagger back, we can have a pretty good year.”

Ready to head into your own market with energy and fervor?

You can watch the entire webinar by clicking here.

You can also get many of the support materials (including sales presentation decks) mentioned during the webinar by clicking here.

Are you fully utilizing social media for your company and your clients?

A recent article on the inma audience blog talks about going beyond just posting links to your content to fully ultilizing the power of each major social media platform.

It's time to pay special attention to YouTube, the video phenomenon that has virtually stolen a generation of viewers from traditional media companies.  YouTube now reaches more 18-34 year olds than any cable network!

You can read the full inma article here:  http://tinyurl.com/nyvmsgd

In 2014, we saw a few clients actively building YouTube channels for local businesses, and working to understand what drives interest on YouTube.

We also saw local newspapers leveraging the asset of their Facebook presence to help local businesses drive new business via Facebook.  Those early efforts have now taken on great significance.  One of the big issues in local marketing going forward will be reacting effectively to new Facebook policies that have virtually walled off local businesses from the audiences they worked to create over the past few years!

We have the answers to that challenge and more.  Give us a call if you want to position your media company as the local source for social media marketing.

 

BOB KELLAGHER     

THE BLINDER GROUP     

215-359-8164      

BobKellagher@gmail.com      

Twitter @Bobkellagher

Facebook www.facebook.com/blindergroup