helping media companies maximize revenue through effective sales of their multimedia assets

Posts tagged "the blinder group"

Blinder Group Assists Newspapers in Achieving Record Revenue for 2017

The Blinder Group has been very busy during the first weeks of this New Year—generating more dollars for the global newspaper industry than any other in our 18-year history. To date, The Blinder Group clients have achieved over $425,000 in new ad revenue for 2017, with half of those dollars coming from traditional print advertising.

Client newspapers we have worked with so far this year include:

  • Wick Communications--Sierra Vista (AZ) Herald
  • Gatehouse Media--Eastern North Carolina Group
  • Digital First Media--Northern California Group
  • Bermuda Royal Gazette
  • OPSA Media Honduras

 

In each of these markets, Mike Blinder consulted on best practices in sales pricing and packaging as well as brought his exciting and dynamic multimedia education workshop to local business owners. During these workshops, business owners learned how to effectively use multimedia strategies and were offered tailored products and packages crafted by our client media companies as possible multimedia marketing solutions. In most cases, those tailored solutions blended the dominant reach of the local newspaper’s print and Web products with innovative programmatic audience extension, social media marketing and assistance with search engine optimization. In the case of Digital First Media, The Blinder Group assisted in the crafting of a new real estate marketing solution that was widely embraced by many Northern California real estate brokers and agents!

In addition, the highly experienced trainers/advisors of The Blinder Group rode along with the local sales force, assisting them with presenting products and programs to local business owners.

“I can’t tell you how much I love this job," said Mike Blinder, president of The Blinder Group. “I wake up each morning when in-market focused on helping a thriving newspaper leverage its credibility, audience, and content to maximize revenue. I'm just so honored to help this amazing industry adapt and thrive in such an ever-changing media landscape."

 

 

About The Blinder Group

More than 350 media companies throughout the world have worked with The Blinder Group, a team of highly experienced trainers/advisors who assist clients in maximizing their revenue opportunities through effective onsite sales training and revenue generation programs. 

As founder and president of The Blinder Group, Mike Blinder is an internationally recognized expert on media advertising and author. His book Survival Selling reviews the fundamentals of B2B sales and has been acclaimed as a “must read” by managers and salespeople in all industries.

 

Contact:

Becky Bork

Ad Director

Wick Communications, Sierra Vista (AZ) Herald

515-423-6518(m) | becky.bjork@svherald.com

 

Dennis Sheely

Director of Sales & Marketing

Digital First Media, NorCal Community Media

707-330-7528(m) | dsheely@bayareanewsgroup.com

 

David Prizer

Director of Digital Marketing

Gatehouse Media, Eastern North Carolina Group

910.568.6866(m) | david.prizer@newbernsj.com

 

Mike Blinder

President

The Blinder Group

917-865-4827(m) | mike@blindergroup.com

Ready to Get Your Sales Swagger Back?

Did you miss yesterday’s webinar on how to leverage digital to sell traditional media?

We pretty much had a full “virtual” house as Vendasta’s co-founder & CMO Jeff Tomlin and The Blinder Group president Mike Blinder discussed how blending digital solutions into your day-to-day sales tactics can result in HUGE gains in legacy media sales.

"I will never say digital is not important, but newspapers are still getting a good deal of that local advertising dollar,” said Mike Blinder during the webinar.

Mike shared great insights and research on why blending digital and legacy is so important as well as gave details on packages and presentations that have been used in markets throughout the U.S. to generate new ad revenue for media companies. “If we tell the story properly, if we package it properly, if we go to market with energy, with fervor…if we get that damn swagger back, we can have a pretty good year.”

Ready to head into your own market with energy and fervor?

You can watch the entire webinar by clicking here.

You can also get many of the support materials (including sales presentation decks) mentioned during the webinar by clicking here.

New Revenue Secrets from Canadian Media Companies

How did two Canadian media companies drive over $2 million in new revenue in the past few months?

Mike Blinder recently hosted a live Webinar from the Inland Press Association meeting in Chicago, and was joined by two panelists:

- John Knowles, Digital Director for TC Media

- Peter Kvarnstrom, President of Community Media at Glacier Media Group

Highlights:

- TC Media generated $1.5 million in new revenue in one month!  Glacier brought in $540,000.

- Multi Platform Bundles reward advertisers for using print plus digital to achieve desired impact in the market.

- TC Media offered extended reach in local markets beyond the newspaper website by tapping their National Network.

- Glacier achieved extended reach by including demographic, contextual and site retargeting from their vendor, simpli.fi.

- Advertisers chose between Instant Impact or Frequency Branding options.  Instant Impact programs include larger ads run less frequently, and are popular with clients who have special offers seeking direct results.  Frequency Branding programs offer smaller ads run more frequently, and appeal to clients who are more interested in long term positioning in the market.

- Local businesses have a strong appetite to leverage social media, so special Facebook programs were included, and were a big selling point in the programs that were offered.  A vendor called Friends2Follow offers a product that dynamically flows clients' Facebook posts onto the pages of the newspaper website, thus solving the problem of limited audience for posts due to Facebook's new rules for business pages.  Now thousands of new viewers see every post the client submits.

- Both companies emphasized reach and frequency in their selling, capitalizing on their combined print/online reach in local markets that blows the competition away.  Most local newspapers are delivering over 70% local penetration among adults.

- Both markets kicked off their efforts with client workshops featuring Mike Blinder.  These free sessions provided marketing education and direction for clients, and helped create demand for followup sales calls during the sales blitz week in each market.

To view the full Webinar just CLICK HERE.

To learn more about how Blinder Group solutions can help your media company grow revenue CLICK HERE.

Bob1

 

 

 

 

BOB KELLAGHER    THE BLINDER GROUP    215-359-8164    BOBKELLAGHER@GMAIL.COM