helping media companies maximize revenue through effective sales of their multimedia assets

Posts tagged "sponsored content"

Native advertising is your key to explosive growth in 2016.

Some time ago we reported that native advertising was a fast growing advertising trend at both the national and local levels.

A Business Insider report recently put some numbers on the trend, and those numbers are astounding.  After growing to nearly $8 billion in spending in 2015, native is set to nearly triple to $21 billion in 2018!  That's a pie you might want to grab your share of if you operate a newspaper or radio station in a competitive local market.  

Folks, the easiest and most successful engagements we did in 2015 with local media company clients around the country were those that incorporated a native advertising component.  Local advertisers get it.  They put a high value on sponsored content appearing in a local media environment, both on legacy platforms and online.  If there is a sweet spot in terms of new revenue opporunity for 2106, it is NATIVE ADVERTISING.    

What's more, you can have a high degree of confidence in outcomes for your advertisers.  Business Inside reported that native perform better than traditional display, particularly on mobile platforms.

Click here to sign up for a Webinar on January 19 where we will show you step by step how we incorporated native advertising in a two week sales campaign that brought in over $400,000 in new revenue for one local newspaper company.

If you want to roar into 2016 on a pace to beat budget, native is your secret weapon.  Give us a call today and let's start mapping a strategy we can take to market with you as early as the first quarter.  We have proven ways to beat your competitors to the punch.

 BOB KELLAGHER     

Bob2

THE BLINDER GROUP     

215-359-8164      

BobKellagher@gmail.com      

Twitter @Bobkellagher

Facebook www.facebook.com/blindergroup

 

Revenue from Native Advertising to Soar!

According to a recent Business Insider story, revenue from Native Advertising will nearly triple in the next few years, reaching $21 billion in 2018.  That's up from an estimated $7.9 billion in 2014.

Social native ads will continue to account for the biggest share of native revenue, and native style display ads will see the fastest growth.

Sponsored content is getting spotlight treatment on some national websites, and is generating considerable excitement.

Native ads score higher click through rates than traditional online display ads.

Read the full story, with a link to obtain the full report, here: http://tinyurl.com/qy93qur

The Blinder Group field tested Native Advertising strategies throughout 2014 in anticipation of the trend.  If you would like to explore ways to put your own Native Advertising strategies on steroids, give us a call today.

 BOB KELLAGHER     

THE BLINDER GROUP     

215-359-8164      

BobKellagher@gmail.com      

Twitter @Bobkellagher

Facebook www.facebook.com/blindergroup

  

The Hot Button for Local Businesses in 2015

Over the past few years Native Advertising has taken Wall Street and national advertisers by storm, and now that same storm is brewing on Main Street USA.

Click here to read what Jaci Smith has to say about Native Advertising for smaller newspaper companies.  Smith, managing editor of the Faribault Daily News, has put native ad programs on her agenda for 2015, and is doing major research on the subject.  She will update her findings at the 2015 Key Executives Mega Conference February 23-25 in Atlanta.  That sounds like a reason to make a trip to Atlanta. 

Smith cites tight resources at smaller papers as a major hurdle that must be overcome in order for local media companies to be winners in the Native Advertising arena.

At The Blinder Group, we agree with Smith about the growing importance of Native Advertising solutions, and we feel her pain regarding tight resources.  We worked with many clients in 2014 who were operating with reduced head counts - looking to do more with less.

The Blinder Group has been working behind the scenes to develop technology and sales strategies around Native Advertising, so that our media clients will be ready in 2015 as we take meaningful digital ad/services programs to market for local advertisers.

We are also working to address the tight resources issue.  We have created a content team that can handle outsourcing of any content needs a local media company might have in regard to Native Advertising programs.  This solution is up and running, and we can provide quick turnaround of your native advertising story assignments right now.

Call us today and let's talk about how Native Advertising can help grow your revenue and market share in 2015 and beyond.

 

BOB KELLAGHER     

THE BLINDER GROUP     

215-359-8164      

BobKellagher@gmail.com      

Twitter @Bobkellagher

Facebook www.facebook.com/blindergroup