helping media companies maximize revenue through effective sales of their multimedia assets

Posts tagged "social media marketing"

Everything we needed to know about social media we learned from Taylor Swift!

Well, not really...but according to Joshua Swanson's article in Digiday, Swift's "true genius" is in her use of social media.

The article is perhaps targeted to celebs, but celebs are just a specific type of brand.  Swanson's articles contain great lessons for media companies and their local business clients alike...and perhaps "celebritization" is something we should all be thinking about more.  Car dealers and Realtors have understood this principle since long before the Internet came around.

Taylor lesson #1 - "it's not all about you" - is something we have been telling our clients for years.

To read all the Taylor-isms click here:

Stay tuned for our next segment: PeeWee Herman's ten tips for improving sponsored content.  (j/k)

If you want to talk about how strong social marketing strategies can improve your local market share, send us a selfie, or just shoot us an old fashioned email.





Twitter @Bobkellagher