For Immediate Release
Contact: Patti Minglin, Marketing Director
The Blinder Group Clears $1 Million Mark in New Revenue for Newspapers
Service-related businesses help newspapers achieve new print and digital revenue
Tampa, FL—Today, The Blinder Group announced it had helped local newspapers already generate more than $1 million in new revenue for 2017. “In my 18 years of working for newspaper clients, this is the best ‘out of the box’ revenue year I have witnessed,” said Mike Blinder, President of The Blinder Group, a multimedia sales training and consulting firm based in Tampa Bay, Florida. “I would say that 2017 is shaping up to be our best year ever, adding to the $110 million+ we have already achieved for newspaper companies around the world.”
Shaw Media in suburban Chicago and the Royal Gazette in Bermuda were the engagements that took The Blinder Group over the $1 million dollar mark earlier this month. In both cases, the client newspapers engaged The Blinder Group to:
- Consult on “best bets” for multimedia solution development, packaging, and pricing.
- Perform online and onsite sales training on the most effective means to take these products to market.
- Host exciting, dynamic workshops for local business leaders to help introduce these products.
- Perform sales assistance by deploying sales trainers who assist the local sales representative in presenting these products to local advertisers.
“We loved having Mike and his team in our Chicago NW Suburban markets,” stated Jason Hegna, Revenue Director at Shaw Media. “The events we hosted for local business owners were well received with over 95% saying they were “very satisfied” with Mike’s presentation on marketing tactics. Plus, the follow-up meetings we had with The Blinder Group team achieved over $200,000 in new business for our newspapers.”
The most active type of advertisers for The Blinder Group clients this year have predominately been service related businesses in categories such as healthcare/wellness, home improvement, financial services, legal services, and real estate. “This has been a banner year for real estate services,” says Mike. “It has become one of the largest new business categories for our newspaper clients.”
Mike will be exploring this “resurgence of real estate revenue” at the upcoming Inland Press/The Blinder Group Revenue Conference, April 26th-27th in Austin, Texas. Click here for information and registration. “We will look at the best methods newspapers can use to find these dollars and share the sales programs we have been using to close the deal.”
For more information, contact:
The Blinder Group
Mike Blinder, President
Jason Hegna, Revenue Director