In a new LinkedIn article, Gordon certainly implies that print works, and even quotes someone who outright says that it does!
The thrust of the article is that some business categories are hitting a wall in terms of digital marketing spend. Specifically, Realtors as a group are now spending 75% of their ad budgets on digital. Some brokers are reversing the trend by increasing their print spend, because, well, it works.
Read Gordon's words of wisdom by clicking here: http://tinyurl.com/o8e3x23
At The Blinder Group, we have noted that local multimedia packages used in our sales campaigns that include print ads sell better and work better than pure digital offerings.
If you want to know more about how The Blinder Group is increasing both digital and print market share for local media clients, give us a shout!